Post by account_disabled on Feb 27, 2024 5:28:30 GMT -5
It seems that SEO promotion of an online store has already been written 1000 times. But usually the marketer or, if there is none, the owner of the company never delve into these elaborate long opuses. Therefore, when choosing a contractor, they usually focus on prices. But before finding out the cost of promoting an online store, you should probably figure out what to pay for? To do this, we at the effective Internet marketing agency Webpromo have created a simple and convenient guide, with the help of which the client will be able to easily understand why SEO promotion of an online store is needed and how it is done. So, let's get to the point.
Search audit of the site Before starting the actual promotion of the online store, the price of which depends on many factors, a search audit EL Salvador Mobile Number List of the resource is carried out. In the course of it, the site is checked for compliance with the technical requirements of search engines, page loading speed and adaptability for mobile devices. It also checks if the robots.txt and sitemap.xml files are installed. For a comprehensive, versatile and reliable audit, such paid services as Serpstat and Ahrefs are also used. Their cost is quite high (although justified), so most often the company itself does not make sense to buy them, and it is better to contact a specialized agency. 2. Competitive analysis As in any other field of marketing,
when promoting an online store in Kyiv and across Ukraine, as well as abroad, it is necessary to conduct a comparative analysis of competitors on the market, which will make it possible to take the best from their SEO promotion strategy and avoid their mistakes errors 3. Usability (CRO) site audit It seems that this point appeared here by accident. But in reality it is not so.Primary usability audit of the sitewill help to assess how well thought out the structure of the online store is, that is, how quickly the user will find the desired product. This is especially important for sites with a large assortment. Sometimes it turns out that the names of sections and categories do not correspond to key requests in the niche that the resource is targeting.
Search audit of the site Before starting the actual promotion of the online store, the price of which depends on many factors, a search audit EL Salvador Mobile Number List of the resource is carried out. In the course of it, the site is checked for compliance with the technical requirements of search engines, page loading speed and adaptability for mobile devices. It also checks if the robots.txt and sitemap.xml files are installed. For a comprehensive, versatile and reliable audit, such paid services as Serpstat and Ahrefs are also used. Their cost is quite high (although justified), so most often the company itself does not make sense to buy them, and it is better to contact a specialized agency. 2. Competitive analysis As in any other field of marketing,
when promoting an online store in Kyiv and across Ukraine, as well as abroad, it is necessary to conduct a comparative analysis of competitors on the market, which will make it possible to take the best from their SEO promotion strategy and avoid their mistakes errors 3. Usability (CRO) site audit It seems that this point appeared here by accident. But in reality it is not so.Primary usability audit of the sitewill help to assess how well thought out the structure of the online store is, that is, how quickly the user will find the desired product. This is especially important for sites with a large assortment. Sometimes it turns out that the names of sections and categories do not correspond to key requests in the niche that the resource is targeting.