Post by account_disabled on Dec 26, 2023 3:52:20 GMT -5
The pandemic has placed a heavy backpack of challenges on the shoulders of CMOs over the course of recent months , but it seems that marketing directors have largely emerged victorious from the onslaught of the coronavirus, which has brought them, not in vain, new "superpowers" at the strategic level. According to a recent Chief Outsiders report , the vast majority of CMOs (91.6%) agree that their companies are now much better prepared (45.8%) or noticeably better prepared (45.8%) since the strategic point of view that they were before the COVID-19 crisis entered the scene. It also seems that marketers face the future with hope. 48% of marketing directors believe that the current economic circumstances will have a positive impact on the business performance of their companies (compared to 35% in 2020). Furthermore, 62.5% of CMOs are fully convinced that their marketing budgets will grow in 2021.
However, almost two-thirds of marketers consider it unlikely to give wings to their in-house marketing and advertising efforts. during the next few months. Regarding Phone Number List the pandemic, increasingly better controlled thanks to vaccines, 38.9% of CMOs predict that its impact will be positive in 2021 , while 27.8% consider that its effects will be mostly negative and 31. 9% consider such effects insignificant from a performance point of view. Marketers are equally divided when it comes to whether COVID-19 has generated more business opportunities (43%) than threats (38.9%). The pandemic has translated into greater strategic agility for CMOs What almost all CMOs do seem to agree on is that the pandemic has made businesses more strategically adept than before , since the health crisis has forced the reevaluation of market strategies, supply chains and processes.
Within companies. With the lessons learned in recent months, companies are now more agile in facing the demands of an eternally changing market. The pandemic has also accelerated changes in the CMO role. After the crisis, companies increasingly look to marketing directors for strategy development and planning, sales and marketing alignment, customer experience, brand strategies and tactics, and content creation and management. Marketing directors are also expected to be in charge of growth strategies , digital technology selection and customer engagement tactics. All of this plethora of changes will be assumed by CMOs in the company of agencies , since 65.7% consider it unlikely to give wings to in-house efforts this year. Looking ahead to 2021, 94% of marketing directors anticipate that investment in digital advertising will grow , although 78.5% of CMOs recognize that they have difficulties staying ahead of the continuous and frenetic technological advances.
However, almost two-thirds of marketers consider it unlikely to give wings to their in-house marketing and advertising efforts. during the next few months. Regarding Phone Number List the pandemic, increasingly better controlled thanks to vaccines, 38.9% of CMOs predict that its impact will be positive in 2021 , while 27.8% consider that its effects will be mostly negative and 31. 9% consider such effects insignificant from a performance point of view. Marketers are equally divided when it comes to whether COVID-19 has generated more business opportunities (43%) than threats (38.9%). The pandemic has translated into greater strategic agility for CMOs What almost all CMOs do seem to agree on is that the pandemic has made businesses more strategically adept than before , since the health crisis has forced the reevaluation of market strategies, supply chains and processes.
Within companies. With the lessons learned in recent months, companies are now more agile in facing the demands of an eternally changing market. The pandemic has also accelerated changes in the CMO role. After the crisis, companies increasingly look to marketing directors for strategy development and planning, sales and marketing alignment, customer experience, brand strategies and tactics, and content creation and management. Marketing directors are also expected to be in charge of growth strategies , digital technology selection and customer engagement tactics. All of this plethora of changes will be assumed by CMOs in the company of agencies , since 65.7% consider it unlikely to give wings to in-house efforts this year. Looking ahead to 2021, 94% of marketing directors anticipate that investment in digital advertising will grow , although 78.5% of CMOs recognize that they have difficulties staying ahead of the continuous and frenetic technological advances.